Jordan Lee

Marketing Manager

Jordan Lee — Marketing Manager JORDAN LEE . About Campaigns Channels Experience Work with me Marketing Manager · B2B SaaS · Seattle Demand generation that sales actually thanks you for. I'm Jordan Lee. For eight years I've built pipeline for B2B software companies: launches, account-based programs, and content engines, measured on revenue, not impressions. See the campaigns Contact JL Jordan Lee Marketing Manager, Lumen Analytics Pipeline sourced $14M MQL growth, YoY +41% Blended ROAS 3.2x Team 6 people $14M Marketing-sourced pipeline, last 24 months 38% Of Q3 pipeline from one product launch +120% Organic traffic growth in 12 months $1.1M Closed-won from the enterprise ABM pilot About Marketing with a number attached I run the marketing team at Lumen Analytics, a 140-person analytics software company selling to mid-market and enterprise operations teams. Six people, a $1.8M budget, and one job: fill the pipeline with deals sales can close. Before that I ran demand generation at a Series B logistics platform and started out in paid media at an agency, which is where I learned to treat every dollar as a bet that has to be measured. I'm the person who builds the dashboard before the campaign, writes the brief sales can repeat, and kills the channel that isn't working even if it's the one I like. How I decide what to run Start from the revenue target and work backwards to the funnel. One clear message per campaign. Sales must be able to repeat it. Pilot small, measure to closed-