Sofia Marchetti

Senior Product Manager

Sofia Marchetti — Senior Product Manager Sofia Marchetti . About Work Approach Experience Let's talk Senior Product Manager · B2B Fintech · Austin I ship products that move the numbers the business actually watches. I'm Sofia Marchetti. For eight years I've led payments and onboarding products for small-business software: finding the problem worth solving, making the trade-offs, and shipping with engineering until the metric moves. 8 years in product 4 products shipped zero to one MBA, UT Austin See the work Get in touch SM Sofia Marchetti Senior Product Manager, Brightline Payments Domain Payments · Onboarding · Pricing Users served 2.1M monthly active Revenue influenced $38M ARR Team 2 squads · 14 engineers Open to Group PM · Director roles 41% 14-day activation, up from 22% $8.4M New ARR from instant payouts in year one 117% Net revenue retention after the pricing reset 4 Products taken from zero to one About Outcomes over output I lead the payments and onboarding area at Brightline, a $140M ARR software company serving 60,000 small businesses. Two squads, fourteen engineers, two designers, and a roadmap I'm accountable for in revenue and retention, not in features shipped. Before Brightline I was an early product hire at Ledgerly, where I took the company's first self-serve product from a whiteboard to 9,000 paying customers, and before that an analyst at a payments bank, which is where I learned that a product decision is a bet with a number attached. I write short PRDs,