Social Media & Digital Marketing Manager

I build brand authority through creative strategy and data.

I develop social media strategies, content campaigns, and digital marketing initiatives that help brands strengthen their online presence and connect with their audiences.


With 7+ years of experience across international markets, I bring together content strategy, short-form video, multi-platform campaign management, paid advertising, and performance analysis.

Core expertise: Social Media Strategy · Content Marketing · Video Marketing · Meta Ads · SEO · Analytics & Reporting

See my work Get in touch
+114%Post interactions in 6 weeks
+89.4%Facebook reach growth
190K+Organic views on Reels content
7+Years of global experience
About

Creative execution meets data-driven optimization.

I am a Social Media and Digital Marketing Manager skilled in planning and executing integrated marketing strategies. My background spans real estate and client-service environments in multiple countries, allowing me to adapt strategies to diverse market needs.

I combine creative content execution—specializing in short-form video and Reels—with rigorous performance analytics to ensure every campaign drives brand authority and measurable lead generation.

I am experienced in both remote and on-site roles, managing everything from multi-channel social branding to targeted paid advertising across Meta and Google Ads.

Multi-Channel Strategy

Integrated plans across Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Content Innovation

Developing video podcast series and viral short-form content to position brands as experts.

Performance Growth

Using GA4, Meta Business Suite, and SEO/SEM to optimize ROI and engagement.

Selected work

Strategic Marketing Projects

A look at how I've used content and data to drive growth for real estate and agency clients.

Greenfields Real Estate · 2025

Pulse of Property Video Podcast Series

Challenge
The business needed to strengthen audience engagement and position itself as a market expert in a competitive real estate landscape.
Solution
Created and launched a video podcast series to build brand authority and developed Reels campaigns to capture organic interest.
Impact190K+Organic views on short-form video content
Reach +89.4%Interactions +114%
Alert Crow · 2022–2025

Multi-Platform Growth & Lead Gen

Challenge
Strengthening brand identity and audience engagement while driving ROI through paid and organic channels.
Solution
Developed multi-platform social plans and executed paid advertising across Meta and Google Ads with a focus on content-funnel strategies.
ImpactROIFocused growth across Meta and Google Ads
Greenfields Real Estate · 2025

Real Estate Social Media Growth & Video Podcast Campaign

Challenge
The business needed to drive audience growth, lead generation, and brand authority in the competitive Melbourne, Tarneit, and Truganina real estate markets.
Solution
Managed multi-channel social media strategy and digital branding, including the launch of the Pulse of Property video podcast series and property-focused content campaigns.
Impact190K+Organic views on Reels content
Reach +89.4%Interactions +114%
Experience

Professional Experience

June 2025 – Present

SOCIAL MEDIA & MARKETING MANAGER

Greenfields Real Estate & Pulse of Property · Melbourne, Victoria, Australia
  • Lead multi-channel social media strategy and digital branding across Facebook, Instagram, YouTube, LinkedIn, and TikTok, supporting audience growth, lead generation, and brand authority.
  • Created and launched the Pulse of Property video podcast series to strengthen engagement and position the business as a market expert.
  • Developed short-form video and Reels campaigns, including content that achieved 190K+ organic views.
  • Increased Facebook reach by 89.4% and post interactions by more than 114% within the first six weeks.
  • Planned and monitored targeted advertising campaigns for property launches across Melbourne, Tarneit, and Truganina.
  • Reviewed social media and campaign analytics to optimize content calendars and paid activity.
November 2022 – May 2025

SOCIAL MEDIA & MARKETING STRATEGY MANAGER

Alert Crow · New Delhi, India
  • Led social media management and marketing strategy to strengthen brand identity, audience engagement, and targeted growth.
  • Developed multi-platform social media plans aligned with business goals and managed communities across Facebook, Instagram, X (Twitter), and LinkedIn.
  • Planned and executed paid advertising campaigns across Meta Ads and Google Ads, focusing on return on investment.
  • Developed SEO, SEM, and content-funnel strategies to support lead generation.
  • Used analytics and monthly performance reviews to evaluate campaign results and improve ongoing marketing activity.
April 2020 – March 2022

DIGITAL MARKETING SPECIALIST

PHP Admins · Mohali, Punjab, India
  • Executed SEO, SEM, social media, and paid advertising campaigns for diverse client accounts.
  • Collaborated with developers and designers to improve website and landing-page performance.
  • Analyzed Google Ads and Facebook Ads metrics to improve click-through rate (CTR) and reduce cost per acquisition (CPA).
  • Managed content planning and creative delivery across multiple digital platforms.
  • Prepared monthly campaign reports and performance recommendations.
January 2019 – April 2020

IT SUPPORT & DIGITAL MARKETING SPECIALIST

The Geeks Company · Mohali, Punjab, India
  • Provided help-desk support and network troubleshooting while assisting with web-based marketing projects.
  • Supported website optimization and implementation of foundational SEO practices.
  • Worked with the marketing team to create user-friendly technical content and infographics.
July 2018 – January 2019

CUSTOMER CARE ASSOCIATE

Serco (Vodafone Process) · Mohali, Punjab, India
  • Handled customer enquiries about mobile, internet, billing, service, and technical issues while maintaining a customer-first approach.
  • Used CRM systems, met quality-assurance benchmarks, and supported efficient customer service workflows.
Skills & Education

Expertise & Tools

Social & Content

Social Media StrategyContent PlanningCommunity ManagementBrand BuildingReels StrategyShort-Form VideoCanvaCapCutSocial ListeningInfluencer CollaborationContent Creation

Marketing & Analytics

Meta AdsGoogle AdsSEO/SEMGA4Google Tag ManagerLooker StudioMeta Business SuiteHootsuitePaid Media PlanningCampaign OptimizationROI TrackingKPI DevelopmentA/B TestingAudience SegmentationConversion TrackingGoogle Analytics 4 (GA4)HotjarMicrosoft Power BIFunnel Analytics

Marketing & Productivity Tools

Meta Business SuiteHootsuiteBufferMailchimpNotionChatGPTClaudeGeminiCopy.aiJasper AICanva AIMidjourneyDALL-E 3Adobe FireflyZapier AISurfer SEOPerplexity AIGammaOtter.aiElevenLabs

Education & Languages

  • Bachelor of Business Administration, International Business2017
  • Senior Secondary Certificate (Class 12), NIOS2014
  • Secondary School Certificate (Class 10), CBSE2012
  • Hindi | Punjabi | English

"Combines creative execution with data-driven optimization to improve organic reach, engagement, brand authority, and lead generation."

Professional Summary
Contact

Let's discuss your digital strategy.

Looking for a Social Media Manager to grow your brand? Reach out to discuss how we can work together.

@harshalabrol17@gmail.com
INLakhimpur Kheri, Uttar Pradesh, India
PH+91 9450 11 9900