Global Growth Executive
Driving brand performance and market expansion across Latin America, the Caribbean, and global markets for over 20 years.
Years Experience
Countries Led
Annual Sales Impact
Units Managed
About Me
I am a Global Executive with over 20 years of experience driving brand growth, franchising, and commercial performance across Latin America, the Caribbean, and global markets. I have led growth strategies for global brands including Subway, Burger King, and McDonald's, helping scale business performance. My expertise includes international marketing, franchise development, consumer insights, and cross-functional leadership. Tri-lingual in English, Spanish, and Portuguese, I focus on building strong partnerships and delivering measurable business growth.
Strategic Initiatives
Brazil Market Recovery
Challenge: Major market transition following master franchisee bankruptcy.
Solution: Led business continuity and recruited new Master Franchise leadership.
Impact: Restored positive sales growth across 1,550 restaurants within 6 months.
Digital Transformation
Challenge: Need for digital acceleration across 32 diverse LAC markets.
Solution: Spearheaded rollout of mobile ordering and loyalty programs.
Impact: Increased digital sales by 40% and enhanced customer engagement.
Franchise Expansion
Challenge: Stagnant growth in key markets like Mexico and Colombia.
Solution: Optimized development pipelines and recruited new Master Franchise partners.
Impact: Resulted in 200+ new unit openings in a 24-month period.
Professional Journey
Regional Director, LAC
Subway
2018 — Present
Overseeing operations and growth for 3,500+ restaurants across Latin America and the Caribbean. Leading a team of 50+ corporate staff and managing relationships with 100+ franchise partners.
VP Marketing, LAC
Burger King (Restaurant Brands International)
2012 — 2018
Directed marketing strategy for 32 countries. Launched award-winning regional campaigns and pioneered the digital transformation roadmap for the LAC region.
Marketing Director
McDonald's Corporation
2005 — 2012
Managed brand positioning and product innovation for the Southern Cone. Successfully launched the "Premium Burger" line which drove a 15% increase in average check.
Experience Distribution (Years)
Core Expertise
Strategic Planning
Franchise Development
International Marketing
Digital Transformation
Cross-functional Leadership
P&L Management
Consumer Insights
Trilingual (EN/ES/PT)
Education
MBA in International Business
Thunderbird School of Global Management
B.S. in Marketing
University of Florida
Let's Connect
Interested in driving global growth or discussing market expansion strategies? Reach out today.